The Customer Experience Management and Technologies Association (MDYD), which brings together brands that position experience as "human"-centric, hosted nearly 500 young managers at its 10th Team Leaders Summit this year.
As the field of customer experience management rapidly evolves with advancing technology and changing customer expectations, it offers more inspiring perspectives and practices, surpassing traditional thought patterns. Supporting the development of the ecosystem it leads and the young managers who will take it to the next level in the future, MDYD held its 10th Team Leaders Summit this year. The summit, which hosted nearly 500 young managers, not only projected the future of customer experience management but also examined the concept of leadership from different angles in a changing world.
The summit's opening featured a lively conversation with MDYD Vice Chairpersons Haktan Saran, who highlighted the increasing importance of customer experience management for brands and citizens; Seçkin Piker, who emphasized the need for mid-level managers in the field of customer experience management; and Zekeriya Arslan, who briefly discussed the opportunities that artificial intelligence applications bring to our field.
Following the opening, Cem Mansur, Founding Conductor of the Turkish Youth Philharmonic Orchestra, took the stage with the theme "Next Generation Management." Mansur, a prominent figure in our country, led the performance of the world's most valuable works with a great harmony using different instruments. His speech was met with great interest by the participants. Mansur emphasized that a good leader should stand beside their team, not just in front of them, and that listening and working in harmony have always been the most correct and valid management strategies. He advised participants to incorporate more music into their lives.
Continuing the webinar, Feride Düzduran Gündüz, PERYÖN Audit Board Member and Pluxee Turkey CHRO, added color with her talk titled "Employee Experience in a Changing World." Gündüz highlighted transformational leadership, which adopts a change-oriented approach in individuals. She stressed that this approach, critical for sustainable success in today's business world, goes beyond being solely results-oriented by encouraging employees' motivation, commitment, and development. Gündüz emphasized the importance of establishing a clear communication strategy and a trust environment in the workplace, highlighting that leaders must clarify increasing uncertainties and create a strong bond between the company's vision and its employees.
In the final part of the summit, Volkan Demiroğlu, General Manager of DHL Express Turkey, who began his career in the field of customer experience management as a Customer Representative, shared his success story. Demiroğlu talked about the challenges he faced, the crossroads, his decision-making processes, and his experiences in a very sincere and enjoyable manner. He offered valuable advice to young managers, stating that a leader's star can only shine if their team shines.
The webinar program, which was enlivened by participants' questions, concluded with the announcement of the names who won book prizes.